Why is change so hard?

 A simple question, 

Why change is so hard? 

 

We have problems when it refer to changing, change our usual soda brand, change our couple, change our daily route or changing or even change what we are going to have for breakfast.

Probably the best answers are:

Routine: We are used to something, so either we are in our comfort zone or we just apply what has worked in the past.

Fear: Humans tend to develop fear towards what is unknown for them. 

So if changing is difficult for a single person, now imagine changing a whole company.

Old companies developed a rigid structure, when leaders get old they become stubborn. That stubbornness prohibits companies to change and adapt to today’s demands.

I wouldn’t call it lack of leadership; it is a clear lack of vision, and fear to change

Why would I change if always have worked this way?

One of the most common problems in today’s leadership positions.

In my personal experience, I worked for a strong marketing firm. This company had controlled and managed very important brands for a long time. Having a strong connection with the TV emporium, helped them to managed and create a very strong business.

The digital era arrives into the marketing field and the company was in a huge dilemma. Clearly, all analysts agree that TV (as we know it) is losing strength. The company clung to their old business model.

Why should I change, if this has always worked?

The results are clear; slowly they started losing business. Now, they are in a critical position, if they don’t shift their strategy their business will sink.

But this is not the only problem, the structure inside is so old, it is a good example of old "Cohesive style". You can clearly see that the HR department is a mess, they still using old bureaucratic manners.

This is a clear example of a young people company, managed by old leaders.

Either they adapt or I don't foresee success.