Preparing a digital strategy
involves deep knowledge, an exhaustive research and extraordinary levels of
passion.
It is highly important to know
your customer, uncover their needs and fulfill their wants. This is not a
simple task...
Nowadays marketing has evolved
into a deeper relationship between the brand and the customer. The final goal
is to create brand loyalty, create a tribe; through the development of an unforgettable
experience.
But what’s Digital Marketing?
According to the University of Michigan,
Digital Marketing is:
Where
marketing meets the Internet and other forms of new media, such as cell phones
and even video games. Digital marketing covers a wide range of activities such
as: Social network marketing, Search engine optimization, Open source innovation, Collaborate
with Viral marketing, Experiment based market research, Web analytics, etc.
According to Joanne Tombrakos, Digital Marketing is having continual,
meaningful conversations using digital marketing tools with like minded people
and/or costumers.
2 important definitions that give
us the guideline to unwrap the top 5 points to consider where preparing a
digital strategy.
Digital World is about 2 things; Engagement and Sharing
To be successful in this
business, companies have to make consumers fall in love with them! A loyal
costumer is more willing to tell others about the advantages of your product.
It is not about selling, it is
about sharing. Sells will come consequently as a result of happy sharing
customers.
No one would like to post in his
or her wall the chemical properties of sodium bicarbonate!
But they will like to share the
different uses and advantages of having it home.
Search to find (SEO+SEM=Fair fight)
No matter the size of your
company, with the right use of the search engines, the difference between
Dominos Pizza and the pizza parlor around the block have vanished.
Digital Marketing has created a
threshold of niches, where small companies can go for the log tail. Thus,
increment their business.
The Power of Data
We live in a new era where data
plays an outstanding roll. Data is so powerful that some people say you can
predict the future. Mmm I’m not sure about that!
The truth is that if we
incorporate big data into a marketing plan, our opportunities to reach the
people we want will become enormous.
Data are just numbers, so we
shouldn’t forget that data without intuition is like a Ferrari without wheels.
Keep it simple and be fast
The digital era offers a wide
gamut of opportunities; a blog can be a good way to communicate with your
customers. It is the warm and friendly face of the company. It is important to
keep it simple; messages tend to be more complex than ever, what tends to
overwhelm the consumers.
Move fast; take advantage of what’s
happening in the world, Newjacking is a great way to attack the info.
Write your love Story telling
Finally, the most important in my
opinion is the story telling. A good storytelling engage customers and make
them fall I love with the brand. It is important to maintain the same story and
use the advantages of each platform to engage customers. There are not passive
customers that just claim for a service or product. This must be a close
relationship between the brand and the costumer.
