The Royal Minion newsjack the media!

What’s NewsJacking, Why is it so important and how should we do it?

 As David Meerman Scott says, the term refers to the takeover of a news story or narrative and using it for other purposes. 

We live on a high-speed life where everything is interconnected; everyone is trying to be the first to jump into the latest information and take advantage of it.

I wouldn’t like to use trite phrases like “Opportunities are for those that take them first” or “the second place is the first looser” however, Newsjacking is all about that, being the first.

In my opinion, Newsjacking has to be 10% boldness and 90% creative 

Let’s take the latest big news; the birth of the Royal Baby. Everyone is going to try to steal this news because is so Juicy. Imagine what it means this news for stroller brands or baby clothes; this is the news of the decade 

But what about a movie?

Yes, a movie…

The latest animated movie of universal studios Despicable me 2, has made a fantastic job promoting the movie; using viral videos featuring their small green and adorable characters “The Minions” It has been a blast!

So how does they Newsjack the Royal baby news?

When all the media started talking about the first pictures about the new Royal Family, they showed up with a picture of princess Catherine carrying his newborn, a minion. 

 might be the official picture; it looks just like the father...

I think is amazing! I laughed so much that I started sharing with all my friends.

Bloggers and media started talking about this. It was fun, creative and excellent for promoting the movie.  I bet no one was expecting for this!

Since when data became sexy?

      

 

This blog is a reaction to Josh Dreller’s post Why big data is the sexiest new marketing tool

Let’s be real, data used to be for geeks! It wasn’t sexy go into a bar and try to meet girls saying you were a data analyst. It was a job stereotyped for nerds, with glasses and argyle sweaters. People that were behind their computer all day and their interaction with other humans consist in monosyllabic answers (Yes, No.)

Well, glasses and argyle are in fashion again and now they are considered sexy?

Companies have been always aware that there are important data that could give them valuable insights. The problem was the time and accuracy of the data.

Lately, companies have witnessed the importance of this data. How to be at the right time, at the right place? The result, a tailored message for any kind of customer. Now the so-called nerds or geeks evolved into “Data Scientist”, (gifted humans, with the power to tell others what to buy and when to do it).

But how important is data by it self?

Data is composed by a bunch of numbers that classifies people, based in their repetitive actions.

In my opinion, data has big boom because finally people started to find out how to interpret this results. It might be obvious the way people interpret them, however, there are some based tendencies and there are some that are changing all the time.

My biggest concern

People are getting crazy about data, everyone is going to bet on it, but we should remember that this data is based in human behaviours and humans can be unpredictable many times. So with this in mind we should take into consideration that not just because we have a big amount of data, our campaign would be successful.

Data is one of the most important factors to consider, while planning a marketing strategy. But, a little of common sense and intuition would help to reduce the risk and improve opportunities!

Qantas "An experience that make customers fly"

Qantas User Experience!

Talking about Qantas, is talking about the heritage of a whole continent!

In almost every important airport of the world, we can find the outstanding red & white aircraft-tail, with the distinctive kangaroo that appeals to one of the most recondite corners of the world, Australia!

Qantas qualified into the Top 5 of the “Best Airline Australia-Pacific region 2013”, considering that this part of the world has some of the most prominent airlines of the present, as Cathay pacific or Korean Air.

Besides a wide range of routes through the entire world, Qantas is well known for being an early technology adapter.

Mobile & Tablets apps

Qantas have 5 different applications that frame a wonderful strategy of gamification.            

Qantas Frequent Flyer

Never miss out on earning Qantas Frequent Flyer points again!

Qantas Airways

Take control of your travel and never miss out on the perfect deal with the Qantas app

Qantas Freight

Through your iPhone, access Qantas Freight's most popular functionality anywhere, anytime.

Qantas Postcards

Turn your photos into real postcards from your iPhone

Qantas Credit Union

The Qantas Credit Union app has been designed to enable you to do your everyday banking, locate branches and ATMs, and get in contact with us easily via your iPhone.

Qantas is well known for improve the flyers experience, the responsive mobile website, makes the navigation experience more suitable for the user.

The Website has an outstanding content, created with a unique aesthetic, based on the personality of the brand, offering the users different tools that make the travel plan an amazing experience. 

  The landing page includes a fast booking system, interactive banners, deals, frequent flyer login, social media links and a live twitter window.

However, what it makes this page really important are the different sections.

Plan: They have flight offers, route maps, travel guides, travel advices, gifts and travel products, among others, that help the traveller to visualize and have a better idea of their travel.

Book: Qantas goes beyond being a simple airline. Offering a "lifestyle booking" that includes, hotels, cars, activities, shows and events. And of course travel insurance, something that we can see as normal but many people doesn’t think before make a trip.

Fly: The website offer some tools to track flights in real-time, family travel, seat selection and some other travel advices to make the flight a comfortable experience.

Frequent Flyer: Having one of the best frequent flyer, loyalty programs (N. 6) Qantas offers an online-store, where points can be cashed by different premiums, non-related to flights. This is an amazing option for people that don’t know what to do with their points.

Business Essential: Qantas gives an important weight to the business travel, offering companies, specific services to fulfil their demanding.

Companies like Qantas have adapted to the present demanding of the market, knowing that the consumers’ experience, could start even 1 year before the flight, thus, the relationship and experience off-flight is equal or more important, than the trip.

Knowing this, Qantas has created useful and pleasurable content that leverage and increases the customer experience.