Qantas User Experience!
Talking about Qantas, is talking about the
heritage of a whole continent!
In almost every important airport of the
world, we can find the outstanding red & white aircraft-tail, with the
distinctive kangaroo that appeals to one of the most recondite corners of the
world, Australia!
Qantas qualified into the Top 5 of the “Best
Airline Australia-Pacific region 2013”, considering that this part of the
world has some of the most prominent airlines of the present, as Cathay pacific or Korean Air.
Besides a wide range of routes through the
entire world, Qantas is well known for being an early technology adapter.
Mobile & Tablets apps
Qantas have 5 different applications that
frame a wonderful strategy of gamification.
Never miss out on earning Qantas Frequent
Flyer points again!
Take control of your travel and never miss
out on the perfect deal with the Qantas app
Through your iPhone, access Qantas
Freight's most popular functionality anywhere, anytime.
Turn your photos into real postcards from your iPhone
The Qantas Credit Union app has been designed to enable
you to do your everyday banking, locate branches and ATMs, and get in contact
with us easily via your iPhone.
Qantas is well known for improve the flyers experience,
the responsive mobile website, makes the navigation experience more suitable
for the user.
The Website has an outstanding content, created with a
unique aesthetic, based on the personality of the brand, offering the users
different tools that make the travel plan an amazing experience.
The landing
page includes a fast booking system, interactive banners, deals, frequent flyer
login, social media links and a live twitter window.
However, what it makes this page really important are the
different sections.
Plan: They have
flight offers, route maps, travel guides, travel advices, gifts and travel
products, among others, that help the traveller to visualize and have a better
idea of their travel.
Book: Qantas goes
beyond being a simple airline. Offering a "lifestyle
booking" that includes, hotels, cars, activities, shows and events.
And of course
travel insurance, something that we can see as normal but many people
doesn’t think before make a trip.
Fly: The website
offer some tools to track
flights in real-time, family
travel, seat
selection and some other travel advices to make the flight a comfortable experience.
Frequent Flyer: Having one of
the best frequent flyer, loyalty programs (N.
6) Qantas offers an online-store, where points can be cashed by different
premiums, non-related to flights. This is an amazing option for people that
don’t know what to do with their points.
Business
Essential: Qantas gives an important weight to the business travel,
offering companies, specific services to fulfil their demanding.
Companies like Qantas have adapted to the present
demanding of the market, knowing that the consumers’ experience, could start
even 1 year before the flight, thus, the relationship and experience off-flight
is equal or more important, than the trip.
Knowing this, Qantas has created useful and pleasurable
content that leverage and increases the customer experience.
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