Since when data became sexy?

      

 

This blog is a reaction to Josh Dreller’s post Why big data is the sexiest new marketing tool

Let’s be real, data used to be for geeks! It wasn’t sexy go into a bar and try to meet girls saying you were a data analyst. It was a job stereotyped for nerds, with glasses and argyle sweaters. People that were behind their computer all day and their interaction with other humans consist in monosyllabic answers (Yes, No.)

Well, glasses and argyle are in fashion again and now they are considered sexy?

Companies have been always aware that there are important data that could give them valuable insights. The problem was the time and accuracy of the data.

Lately, companies have witnessed the importance of this data. How to be at the right time, at the right place? The result, a tailored message for any kind of customer. Now the so-called nerds or geeks evolved into “Data Scientist”, (gifted humans, with the power to tell others what to buy and when to do it).

But how important is data by it self?

Data is composed by a bunch of numbers that classifies people, based in their repetitive actions.

In my opinion, data has big boom because finally people started to find out how to interpret this results. It might be obvious the way people interpret them, however, there are some based tendencies and there are some that are changing all the time.

My biggest concern

People are getting crazy about data, everyone is going to bet on it, but we should remember that this data is based in human behaviours and humans can be unpredictable many times. So with this in mind we should take into consideration that not just because we have a big amount of data, our campaign would be successful.

Data is one of the most important factors to consider, while planning a marketing strategy. But, a little of common sense and intuition would help to reduce the risk and improve opportunities!