5 points to consider on a digital marketing strategy

Preparing a digital strategy involves deep knowledge, an exhaustive research and extraordinary levels of passion.

It is highly important to know your customer, uncover their needs and fulfill their wants. This is not a simple task...

Nowadays marketing has evolved into a deeper relationship between the brand and the customer. The final goal is to create brand loyalty, create a tribe; through the development of an unforgettable experience.

But what’s Digital Marketing?

According to the University of Michigan, Digital Marketing is:

Where marketing meets the Internet and other forms of new media, such as cell phones and even video games. Digital marketing covers a wide range of activities such as: Social network marketing, Search engine optimization, Open source innovation, Collaborate with Viral marketing, Experiment based market research, Web analytics, etc.

According to Joanne Tombrakos, Digital Marketing is having continual, meaningful conversations using digital marketing tools with like minded people and/or costumers.

2 important definitions that give us the guideline to unwrap the top 5 points to consider where preparing a digital strategy.

Digital World is about 2 things; Engagement and Sharing

To be successful in this business, companies have to make consumers fall in love with them! A loyal costumer is more willing to tell others about the advantages of your product.

It is not about selling, it is about sharing. Sells will come consequently as a result of happy sharing customers.

No one would like to post in his or her wall the chemical properties of sodium bicarbonate!

But they will like to share the different uses and advantages of having it home.

Search to find (SEO+SEM=Fair fight)

No matter the size of your company, with the right use of the search engines, the difference between Dominos Pizza and the pizza parlor around the block have vanished.

Digital Marketing has created a threshold of niches, where small companies can go for the log tail. Thus, increment their business.

The Power of Data

We live in a new era where data plays an outstanding roll. Data is so powerful that some people say you can predict the future. Mmm I’m not sure about that!

The truth is that if we incorporate big data into a marketing plan, our opportunities to reach the people we want will become enormous.

Data are just numbers, so we shouldn’t forget that data without intuition is like a Ferrari without wheels.

Keep it simple and be fast

The digital era offers a wide gamut of opportunities; a blog can be a good way to communicate with your customers. It is the warm and friendly face of the company. It is important to keep it simple; messages tend to be more complex than ever, what tends to overwhelm the consumers.

Move fast; take advantage of what’s happening in the world, Newjacking is a great way to attack the info.

Write your love Story telling

Finally, the most important in my opinion is the story telling. A good storytelling engage customers and make them fall I love with the brand. It is important to maintain the same story and use the advantages of each platform to engage customers. There are not passive customers that just claim for a service or product. This must be a close relationship between the brand and the costumer.

Your customers are your main assets, make them fall in love!